Importance of Website Design and Development in Healthcare, Fashion, and Travel Industries!

Almost all businesses have websites – big or small. People do not trust companies that aren't present online. From local shops to large enterprises, online presence is as necessary as inventory stocking. When a business has an online presence, people who do not belong to the same demography can become their potential customers too. Also, we faced a pandemic in 2020, which changed the dynamics of every business – large or small. During such pandemics, online presence (building a website with the help of a web developer and web designer) will help the customers reach out to you.

Thus, it is crucial to have a website, whether you are in the healthcare, fashion, or travel industry:

 1. The Online Presence Round the Clock

· Healthcare

Healthcare is the most critical industry, along with the food industry. When the world was brought to its knees in 2020 and 2021, doctors were the saviors, and they came to the rescue. However, due to social distancing, patients could not go to them. Thus, the website came in handy, and people could contact substitute doctors quickly. Also, video calling features helped people get essential treatment at home.

· Fashion

The fashion industry cannot run without an Ecommerce website. Even if people choose to go to the brick-and-mortar store, they won't be able to see everything. Hence, making a website and uploading the product details will assist the customer in buying things they never thought they would. It has the potential to attract customers from all over the world. And having a website means being available all day and night.

· Travel

The travel industry needs a website and customer service 24*7*365 because people travel even when they do not travel. Travelling will never stop as long as the world exists. Hence, travel websites help customers learn about places they weren't aware of and include them in their plans. Many people make travel plans and browse travel websites while they are working, but many do it when they come back home. Hence, the website's availability all day makes them feel at ease that they can reach out to you any time they want.

 2. It Helps Exchange Relevant Information.

· Healthcare

The Healthcare website needs to be updated from time to time with relevant information. It should be uploaded with the announcement of the availability and unavailability of doctors, medicines, facilities, and other stuff such that the patient can contact the hospital online anytime they want. If something new is discovered in the medical field, then it can be updated on the website, and people can learn about it.

· Fashion

Needless to say, whatever new happens in the fashion industry needs to be updated. Big fashion brands like Gucci, Christion Dior, Jimmy Choo, Bulgari, etc., update their websites from time to time, and people know what they are up to. Hence, the website is the best platform to update everything that is new in the fashion market. It helps local fashion brands in keeping up-to-date with the market.  

· Travel

Travel businesses cannot run without a website because whenever you create a new package for your customers or incorporate a new place in your package, they will come to know about it from your website. Many have been searching about the company on their social media, and when they do not land on any website, they find it hard to trust the company. Hence, even a primary webpage is needed.  

 3. Credibility

· Healthcare

The website adds to the credibility. Building a trust factor with customers is extremely important. If they do not believe in your product as you want them to, they won't come back or recommend you ahead. All the other marketing gimmicks are still behind the word–of–mouths. Nothing can beat that. Hence, the website will make them trust your brand and your product. If a patient can find the website for your hospital or your dispensary online, they will put their faith in you. These days even general physicians have their websites.

· Fashion

Instagram (social media presence) is the best place for a fashion brand to thrive because one can upload up to 3 posts a day and as many stories as one wishes. However, people wouldn't trust the brand if your call to action (CTA) button wouldn't lead back to a legitimate website. Many fake brands on social media ask for money and do not deliver the products. Thus, the website will prove to be our brand's alibi during such times.

· Travel

Small and independent travel companies are hard to find. One can only find them if someone has recommended them to them. Hence, if there is no mention of a website, people wouldn’t prefer those travel companies, instead, they will pay a hefty sum of money to big travel enterprises. Thus, for a travel company, the website is as essential as social media and word–of–mouth marketing.

 4. Visual Impact

· Healthcare

People like visuals more than texts. Now, it may not necessarily be accurate for the healthcare industry, but people understand the process better if they see it in a video or image form. Hence, many hospitals and dispensaries have started making videos regarding the treatments they provide, their instruments, and how they have panels of prolific doctors who can work miracles. It gives the patient satisfaction that his health is in good hands, and so is his future.

· Fashion

Not everyone is a fashionista but almost all have good taste in clothes. They know a good outfit when they see it, but they might not know the best way to wear it, pair it with, or accessorize it. That is when visual impact comes into the picture. A website allows your brand to showcase not just one but many products all at once in the form of an image or a video.

· Travel

The website of travel and tourism is incomplete without photos and videos along with written descriptions. Whatever is included in the package, the facilities provided, the unique features, and prices; should all be described in an attractive visual manner that only a website can do. Videos and images play a crucial role in promoting the brand and business. If you check out the websites of Thomas Cook, Flamingo, or Cox and Kings, you will see more visual effects than written descriptions.

 5. Client Review

· Healthcare

Every industry requires feedback. The ratings and feedback are the best way to cross-verify the brand's authenticity, which will grab the attention of more customers. Video feedback and ratings had hiked in the pandemic when people weren’t able to meet face to face. Many therapists thrive on customer reviews and ratings. Google and other search engines will rank websites and products with client and customer reviews as trustworthy.

· Fashion

A fashion website without reviews is useless. Online reviews on the website serve as testimonials. Highlighting positive reviews through social media, email, or other marketing efforts, such as highlighting them on the review page of the website with the heading "what clients have to say about us!" can be an excellent way to draw attention to your product or service by letting others speak for you.

· Travel

People put trust in those who have experience working with the company other than their company itself. These people who have already used your services share their opinions and recommend others to try. These opinions help to convince people and get more loyal customers. Thus when people leave their reviews on the website; more people are drawn to it.

 6. Call to Action (CTA)

· Healthcare

The call to action button is vital for every website, let alone a healthcare website. How can the patient, their relative, or anyone contact the hospital/dispensary if there is no CTA button? Thus, the CTA button will help them get in touch with them. At times, therapists provide their number, which allows their patients to get in touch with them during the time of emergency, thus saving their life. This field requires professionals to be on standby round the clock, and the CTA button will help them be available even when they are not. 

· Fashion

For fashion websites, the call to action button is essential for solving customers' queries and lodging complaints, if any. Also, with constructive feedback, improvements happen. The CTA button means it helps them fill the basket, which enables you to recommend to them items that could be of similar taste. And people mostly have a tendency to buy more if they see more. Thus, the fashion website must have a CTA button.

· Travel

A travel website with a Call to Action button is a boon because most customized packages are created when the customers ask for customized packages by clicking CTA buttons. Also, those buttons help people get in touch with remote places and the ones who are not from the same city as the company. The pandemic brought the world closer through online mediums; thus, people from anywhere can contact the travel company if they know they can with the help of the CTA button.

 7. Competitors

· Healthcare

Competitions are there in every field. But competition in healthcare can be beneficial to the patients. It will enable hospitals to upgrade which will enable other hospitals to keep up as well. Competition in health care markets helps contain costs, improve quality, and encourage innovation. A combination of market trends, advances in information technology, and a turnover in health care leadership is shifting the environment.

· Fashion

In the fashion industry, there are a lot of competitors, and it’s hard to keep up with each one of them. Hence, checking their website from time to time will help your brand be aware of what they are doing and what you should do to take the level up a notch. Also, updating the website from time to time with the latest features with the help of skilled website designers and developers who will guide you throughout the process. A fashion website is an Ecommerce website; hence the newest website designs will appeal to the customers.

· Travel

Many travel agents provide exceptional services and make their customers aware of offbeat places, providing extra amenities and everything at a lower price. However, they are lesser-known because of their lack of online presence. Instead, their competitors, who offer travel packages with higher costs and lesser amenities, are being chosen because of their heavy online presence. Hence, if you happen to be someone who provides the best quality services but are being overshadowed by your competitors, you must contact digital marketers to assist you throughout the process.

Wrapping Up:

Building a website is essential whether your business belongs to the healthcare, fashion, or travel industry. Thus, you can choose from various Web Designers to design the website for your business. No matter what CMS platform you choose – WordPress, Joomla, or Drupal; Web Developers will help you develop the website. Goodtal has accumulated top companies from around the world that specialize in catering to digital needs. So, you shall get your every need fulfilled in one place.