27 Web Design Facts and Figures That Could Transform Your Website in 2025

The web design world welcomes new trends often. Now and then, you see a new tech trend massively influencing web design trends. Take, for instance, AI. Now, AI website builders are in greater demand, and even clients don’t mind when web designers use them to build up their skills.

Another important fact is that your websites must be mobile-first; even Google uses this as a ranking factor. These and many other website facts and figures have been discussed below, which, when implemented, help improve a website’s performance. 

Without further ado, let’s dive into those 27 web design facts and figures that could transform your website in 2025.

27 Web Design Facts and Figures that Could Transform your Website in 2025 

A list of 27 web design facts and figures that every web designer should know in 2025 has been listed below, which will help them stay up to speed with the times.  

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1. Website Mobile pages Should Load Under One Second

While designing your website pages, ensure your mobile pages load within 1 second. 

Mobile page load time is also crucial, as 64.04% of internet traffic comes from mobile devices and because Google considers it a ranking factor.  

According to some unverified reports, a desktop's ideal page load time should be under 2 seconds. 

If your page load time is not good enough, it could be due to several reasons. It could be poorly written code, poor caching, poor hosting, uncompressed images, unsupportive browsers, and so on.  

If you cannot improve your page load time, it’s better to hire a professional SEO company that could help you optimize your website and boost your page speed.  

2. Leverage Visual Hierarchy - Color, Scale, & Grouping - to Discern the Content Order 

Visual hierarchy means arranging the design elements of a website in such a manner that the reader can quickly and intuitively discern the content order. For this, the website designer plays around with different variations in color, scale, and grouping. 

For color, the designer may use contrast to create visual hierarchies on the page. Adding color to a particular section on the page highlights that section and helps grab the user's attention while the other parts recede in the background. 

By the same token, the designer plays with different scales - small, medium, and large - to attract user attention. The website section that requires immediate and most attention is made larger, while other sections will have medium and small-sized elements. 

Grouping is done through white spacing. The sections that you’d like to highlight should be accorded more space. If that doesn’t work, you can add additional elements like borders and backgrounds, but then use them sparingly as they create visual clutter.  

3. People Check their Phones 58 Times Per Day on Average

A mobile-first design means designing your website for smaller devices first and then expanding your features for larger devices like desktops. This is unlike responsive web design, which focuses on creating an adaptive layout that works well with all screen sizes, including desktops, mobiles, etc.  

Crucial stats that make Mobile-first design a must.  

• 64.04% of traffic comes from mobile devices
• People spend 4 hours and 37 minutes on their phones every day, which is equivalent to over 1 day per week. 
• People check their phones 58 times per day on average.

Mobile-first websites are meant to load quickly and efficiently, so organizations must cut down on images and video content, reduce server requests, and compress data.   

4. Red Color Should be Used for Call-to-action Buttons  

Colors influence emotions and actions, which, in turn, result in purchases. Yes, red is mainly used in call-to-action buttons and clearance sales, as it creates a sense of urgency that prompts user action. 

Likewise, Black stands for elegance and authority, Orange for creativity and enthusiasm, and White symbolizes purity and simplicity. 

Color Psychology In Website Design

• Red - A sense of urgency 
• Black - Elegance and authority 
• Blue - Trust and Professionalism
• Yellow - Optimism and Happiness 
• Orange - Creativity and Enthusiasm 
• White - Purity and Simplicity 

Blue is mainly used for financial and tech companies, representing trust and professionalism. Conversely, yellow highlights the most important parts of your website, as it is associated with brightness, energy, optimism, and happiness.  

Colors also help the brand build trust and credibility, as people can recognize a brand by their colors.

5. Whitespace Increases Readability by 20%

Whitespace increases readability by 20%, provided it's used correctly. If you are unaware, those paragraph margins and line spacing are all part of whitespace. Just as people pause when they speak or read loudly, white spaces build a natural rhythm in the reading experience. 

It helps the eyes rest or pause to process the information, making the content digestible. Simply put, it provides the reader with visual breathing room, and more importantly, the text looks less cramped and easier to skim. 

Long story short, white space mimics readers' pauses while reading, making the experience smoother and more pleasant.   

6. Make it WCAG & ADA Compliant 

Your website must be WCAG and ADA Compliant. Now, what does WCAG and ADA stand for? 

WCAG stands for Web Content Accessibility Guidelines 

ADA stands for Americans with Disabilities Act 

In short, your website needs to be accessible to the disabled people. You should remember the above guidelines from the initial website design stage, not as a final point. ADA compliance factors include: 1) easy navigation, 2) different font sizes for contrast, 3) Images with Alt text, and 4) navigation and forms being keyboard accessible.   

When businesses meet WCAG and ADA-compliant standards, their site is disabled-ready or meets accessibility standards. More importantly, when visually impaired people use a screen reader, they can fetch all the required content without scrolling down.  

Note: Web accessibility laws are becoming stricter globally, with countries trying to enforce them.      

7. Harness Small Animations to Boost Engagement 

Small interactions with your computer systems fall under micro-interactions every day. Which everyday interactions am I talking about? 

When you fill out a form and see the progress bar moving, that is a microinteraction. 

• A thumps-up animation when you like a post 
• A spinning icon when a process is happening 
• A change of button color when you press it 

All these are microinteractions. But then, all digital elements cannot be labeled as micro-interactions. 

8. Focus on the Look and Readability of your Site 

The look and readability of your site are directly related to typography. Typography in web design means arranging text so that it’s not a pain in the neck of the reader. Simply put, the text should be legible, improving the website’s visual appeal. The bottom line is that if typography works, it won’t be noticeable (think Wikipedia). If it’s not working, people might comment, murmur, and bounce off that page in no time.  

Typograph elements include: 

• Fonts: Opt for fonts in keeping with the brand’s personality 
• Size: Keep the font size responsive to screen size  
• Space: Line, letter, and word spacing is crucial 
• Color: Use appropriate colors to evoke emotions 

Good typography conveys professionalism and design acumen. If you have little idea about typography,hiring a web designer from India will be a viable option, as the designers here are known to offer services at cost-effective rates. 

9. Adding 10% to the UX Development Budget Boosts Conversions by 83% 

Well, a frictionless UX design doesn't just double but triple website conversion rates. According to Baymard's research, a frictionless UX design raises conversion rates by 400%. And adding 10% to the UX development budget boosts conversions by 83%

A user-centered design leads to an excellent user experience, with customers taking desired actions, such as purchasing or signing up for a newsletter.

The principles of UCD (User-Centric Design) include the following: 

• User inputs throughout the design process to understand their needs and desires 
• Use of data to make decisions
• Work in tandem with the requirements and needs of users and businesses 
• An iterative approach that evolves through continuous feedback and revisions

10. Create a Logical Hierarchy for the Website's Pages for Quick Indexation and Comprehension of Content 

In short, develop a Site Structure that helps search engines like Google understand which pages should be given utmost importance in rankings and which ones can recede in the background. SEO marketers can help businesses decide which pages rank highest in the search engines with their site structure.  

Having a site structure also helps readers find information without much effort. 

When developing a site structure, you need to take care of the following points: 

• Plan your site hierarchy that is, the main category pages and sub-category pages 
• Optimize your site URL with domain name and keywords
• Simple navigation that allows users to access the most important pages quickly

11. Quality of the Plugins Matters More than the Quantity

Yes, too many plugins can slow down the site if you use them mindlessly. They are mini software pieces that add to the website's weight. Of course, you cannot do away with them completely, as they are installed with specific objectives. 

For instance, if your website doesn't have a contact form and wants to add one, you can add a contact form plugin instead of coding it from scratch. Likewise, you can use social media plugins and more to share your blogs and research papers on social media. 

So far, so good! The trouble starts when you add unnecessary plugins to your website. 

Unlike a decor blog, an ecommerce site may need many plugins for payment handling, inventory management, and more. However, if your decor blog has a good hosting provider, you can handle more plugins without your site slowing down.

Bottom line:  If you are on a budget or sharing resources, add plugins sparingly. 

12. Don’t Convert Your Old Blog posts Into Videos if Not Worth It 

Repurposing old blog posts into videos just for the heck of it is not a good idea, as it’s a costly proposition. And, if you plan to do it without professional help, it is better to delay it than undertake anything wherein you are sure the results won’t be as expected.  

In such cases, it’s always better to stick to text-based content. Text-based content is suitable when you have to 1) Educate Audience and 2) Extensive Data, Reviews, and Comparison Guides. 

Sure, a balance between video and text-based content works wonders for SEO. However, as mentioned above, video can be costly, and all text-based content doesn’t need a video.

 Some brands, such as those in the wellness industry, rely exclusively on videos and compelling visuals to tell stories. However, for some brands, the audience relates well to their well-written articles with compelling imagery, which is more than enough, not to mention helping achieve the marketing goals.  

13. A Good Website SEO Score is Between 80 to 100

A good website SEO score should be between 80 and 100. If your website's SEO Score falls anywhere between, then it means you're following the best SEO practices in terms of SEO, content, and mobile-friendliness. 

Sure enough, some SEO experts want their websites to rank above 85 and more, while others are satisfied with a score of 70.  

Either way, it’s always good to aim high when it comes to SEO scores for your website. So, even if your website score is in the 80’s, you can still work out ways to improve your SEO score. 

Some SEO experts will tell you to shoot for a score of 85 or higher. Others say that a score within the 70s is fine.

Either way, you want your SEO score to be as high as possible. So, even if your score is in the high 80s, there are still steps you can take to improve your SEO score.

14. A/B Testing Landing Pages Improve Conversion Rates by 30%

According to a study, A/B testing landing pages improves conversion rates by 30%. 

This means continual revisions of your call-to-action buttons, forms, and other conversion elements based on user feedback to attract traffic, which ends in conversions. 

Even content revisions based on A/B testing enable marketers to find formats that appeal to a larger audience. Content revisions of headlines and images that resonate with the masses ensure more traffic and conversions. 

According to a Hubspot study, anchor text CTAs lead to 120% more conversions than a simple CTA button.   

For ecommerce sites that optimized their checkout forms on an A/B testing basis, they reduce cart abandonment rates significantly. A Baymard Institute study revealed that optimizing checkout design increases conversion rates by 35%.  

A/B testing helps businesses, especially new businesses, determine what works and what doesn’t, enabling them to make informed decisions about their website design.  

15. Content and Design are Inter-connected 

There is nothing like content vs. design; both elements are two sides of the same coin and must work parallel to make the website work and attract an audience. 

One cannot exist without the other, so both have to wed to ensure better ranking in search results as content in itself can only do so much for a website, but when paired with design, it can work wonders.  

16. Less is More for Landing Page Conversions 

The cliche More the Merrier doesn’t ring true anymore, specifically regarding conversion rate optimization and landing pages. 

The cliche ‘less is more’ sounds more genuine. It means fewer links, fewer form fields, fewer social media buttons, and so on. 

Bottomline: Less sells more.  

“One Page. One Purpose. Period.” – Oli Gardner

When there are fewer elements to bother and confuse the user, conversion rates and leads will increase. But then, don’t take our word for it. Adequate empirical data prove this. 

Neil Patel’s site Quicksprout initially had just three social media buttons: Facebook, Google, and Twitter. After some time, he added two more, Pinterest and LinkedIn. 

Result: Adding two more social media buttons decreased the social shares by 29%. What might have happened? Social media buttons are equivalent to mini call-to-action buttons. If you place so many mini CTA buttons, nothing may appeal to the reader, and they may not share the content.  

So, don’t add anything just because the plugin is free. Weigh the options wisely, test, optimize, and decide what suits your landing page and other pages. 

17. 76% of Homepage and Category Navigation on Leading E-commerce Websites Were "Mediocre" or "Worse"

Intuitive navigation in a website design ensures that users find what they are looking for promptly. It quickly guides the user to the information they want and assists them in understanding the site’s structure. 

If navigation is not correct, users will bounce off in no time.  Card abandonment rates will rise for ecommerce websites. 

Given the importance of the navigation feature for a website, it’s surprising that 76% of the homepage and category navigation on leading ecommerce websites were not up to the mark. This indicates there are miles to go before we sleep when it comes to navigation. 

A few things to get right for ecommerce navigation: 

• Make navigation intuitive and clear by using familiar patterns and cues. 
• Categories and subcategories should be clearly laid out with any redundancies. 
• Use breadcrumbs to help users track their online location 
• Use voice search and even auto-suggestions to help users find what they want 
• Add product specifications and descriptions to help users find relevant products immediately. 

18. SEO is About Keywords + Searcher’s Intent 

SEO has shifted from keyword stuffing to high-quality, high-value content that answers user queries. 

Now, what’s high-value, high-quality content? 

Content should be informative and answer the searcher’s intent: 

• It should be engaging and well-written 
• It should be organized around topic clusters 
• Use Google Trends to track the popularity of a keyword 
• Use SEO tools like Google Keyword Planner to find keywords that are relevant to your content 

Search engines have begun to favor content that answers user queries with fresh perspectives and is well-researched and well-written. 

19. Landing Pages with Video Content have Better Conversion Rates 

Videos don't give conversions a gentle push but a big bang push. According to a study, landing pages with videos increase conversions by 86%.    

The point is that having a video on your landing page increases conversions. However, an old video won't help; it's essential to have one that meets the audience's requirements. 

So, it is no surprise that 88% of online marketers say that videos are a crucial part of their marketing strategy.  

However, do remember that not all videos fuel conversions. According to a study by Ascend2, customer testimonials, demonstrations, and tutorial videos are considered more effective. 

20. Dark Mode is Gaining Ground 

Nearly 82% of smartphones use dark mode, and there’s a good reason why. No, it’s not about aesthetics at all. In fact, it is much more than aesthetics, as it reduces glare and eye strain, especially when viewing your screen from a dark room or in low-light situations.  

So, it comes as little surprise that websites hugely prefer this design mode, and websites are also being developed with dark mode in mind. 

With people spending many hours on screens, the blue light causes significant eye strain. A dark mode gives users a break from the harsher, bright backgrounds, specifically at night, and improves sleep quality. 

Dark mode requires less power to run, improves sleep quality, and, more importantly, offers comfort during extended periods. 

21. The "Above the Fold" Concept is No More the Same

In the good old days, businesses would pack all the information, including CTAs, in the first fold to ensure visitors were well-informed and found the offers persuasive. 

The idea was to keep the user on the site for a long time, prompting conversions. 

However, with the arrival of mobile phones, page scrolling has become an inevitable part of website viewing. People aren’t struck above the fold and would scroll down effortlessly. This meant that instead of cramming all the essential information in the above fold, businesses just had to present key information above the fold and scatter the rest throughout the homepage. 

No matter the changing nature of the above-the-fold design, that website area is still important from a conversion perspective as it leaves a strong impression on users, encouraging them to explore further. So make sure to have the headlines, call-to-action, and visuals in the first fold without cluttering the space too much. 

Perform an AB test to know whether the content above the fold works for you. 

One of the best ways to ensure that your above-the-fold content is converting well is to use software to test its performance and compare it to the original versions or perform an AB Test. 

22. Make Content Voice Search Friendly 

Text-based search is slowly making way for voice search online. This means businesses will need to tailor content to the voice search.  

This could include using more natural, conversational language in your copy while ensuring it is clear and succinct, as voice search concerns concise answers. You can also assemble all your customers' queries on a dedicated FAQ page, as voice search prefers question-and-answer formats. 

You could also use long-tail keywords for questions people will likely ask. And, yes, of course, implementing structured Data Markup helps search engines understand what your website content is all about. This enables higher visibility in voice search results. 

The bottom line is to create content for human users and not robots. And before I forget, make the website mobile-friendly and responsive, as voice search is mainly done on mobile devices.  

23. 85% of Consumers Think Local Reviews Older than 3 Months Don’t Matter 

Some crucial stats for you to go through about user reviews:  

• BrightLocal study reveals that local reviews older than 3 months don’t matter to customers. 
• The study further revealed that 40% of customer reviews consider reviews written within the past two weeks. This percentage has grown by 18% since last year.  
• According to Statista, consumers go through at least 10 reviews before trusting a business.  
• According to the Spiegel Research Center, products with at least 5 reviews are 270% more likely to be purchased than those without reviews. I repeat, there is a 270% chance of a sale.

I am driving home the point that you should encourage your customers to add more reviews to your website, as reviews improve trust and conversion rates. 

Showcasing reviews is a form of social proof that helps customers see and experience the products from another’s customers eyes, helping them feel more confident about their purchases.  

24. Users Spend 52.6% more time with Interactive Content than Static 

According to Forbes, users spend 52.6% more time with interactive elements such as quizzes, polls, calculators, and more, which ensure longer user sessions and higher engagement rates.   

Interactive Content Formats 

• Surveys
• Quizzes and polls
• Infographics
• Games
• Videos that prompt interaction
• Calculators
• eBooks
• Interactive articles

Interactive content formats also help capture user information and generate leads. More importantly, they create personalized user experiences, as businesses can produce tailored content based on user input. 

25. Scroll Depth is a Pivotal Engagement Metric 

Scroll depth is a website engagement indicator that measures the reader's scroll down on a web page to consume content before bouncing off to other pages or clicking the CTA button. 

If the user finds the content engaging, he might keep scrolling down, leading to higher scroll depth, which signifies a higher user interest rate in the content because of the content quality and relevance. 

When businesses analyze scroll-depth content, website owners can find content areas that users don't feel engaged in, prompting them to change their content layout accordingly. Also, it helps businesses measure different content formats, such as text, images, and videos, to optimize content strategy accordingly. 

Scroll depth can also track the demographic that is more interested in consuming your website content.  

26. Lazy Loading Feature Accelerates Page Speed 

As the name implies, lazy loading involves loading non-essential elements of the page in their own sweet time. These non-essential elements may include content appearing in the second fold of your web page that can wait to get loaded until the user scrolls down and wants to interact with the non-essential content. 

Only essential content is visible in the viewport, significantly reducing page load times and improving the page's overall speed. 

Conversely, in conventional loading, all content is loaded simultaneously, leading to slower loading times and affecting user experience. 

27. 36% of Web Designers Use AI Tools

AI tools are becoming integral to web designers' workflows, with 35.9% using them effectively. The demand for AI website builders has grown exponentially by almost 50% in the last 12 months, as such builders are known to streamline development processes and produce SEO-friendly content. 

In fact, 55% of designers feel that companies and clients support AI website builders. 

Wrapping Up 

The world of web design is moving fast, and businesses can survive and thrive only if they take heed of the above tech trends. Be it faster mobile loading web pages, whitespace, visual hierarchy, small animations, red CTAs, quality plugins, boosting UX development budget, A/B testing landing pages, lazy loading, scroll depth, accessibility, or dark mode, these 27 website facts and figures are redefining the web design experience like never before.  In the future, if you wish your business to do well, then the only way to ensure that is to adapt to the major web design trends.