B2B Ecommerce Trends 2025

The ecommerce market has been growing steadily without any brakes at 18.9% CAGR from 2024 to 2030. 

This means that if you are running an ecommerce store, it's a good time to perk up and outfit your business with additional features and functionalities, a few, at least if not all, to give your customers an incredible shopping experience.

So, what do you think, what are the best upcoming in e-commerce for 2025?  What additional features could make your customers love you and become loyal, long-term customers of your ecommerce store? 

Here, I have listed 14 b2b ecommerce trends in 2025, which can also be termed ecommerce functionalities. Adopting these trends/functionalities will attract large traffic and conversions when added to your online store. 

Interested? Go ahead and learn about these ecommerce trends in 2025 if you want your ecommerce site to thrive in 2025 and the years ahead. (Or you can even use the assistance of leading e-commerce developers to help you nail down the top trends.)    

What are the Best Upcoming E-commerce Trends for 2025?

There's not much difference between 2004 e-commerce trends and 2025; however, we cannot deny that all the trends have experienced a dramatic growth rate.    

#1. E-commerce Personalization Software Packed with AI (not without AI)

Ecommerce personalization trends are shifting towards AI. 

So, if you are using ecommerce personalization software to offer customers a personalized shopping experience, just ensure it's embedded with AI. Why? Because only software that's paired with AI will be able to provide hyper-personalization services.

A simple e-commerce personalization software will only be able to offer users traditional personalized shopping experiences, not the hyper-personalized ones that customers are demanding these days.  

Only an AI integrated ecommerce software is programmed to deliver hyper-personalized shopping experiences to customers by analyzing customer behavior and their purchase history. This enables businesses to recommend products, discounts, and other offers that resonate well with customers. Plus, it helps you land more leads and conversions than software devoid of AI. 

Think of Amazon and its recommendation engine. The Amazon giant uses AI to recommend products based on customers' purchase history, enhancing user experience and boosting conversions.   

Additional ways AI-powered Personalization is assisting ecommerce businesses: 

• AI-powered chatbots for customer service automation
• AI-driven predictive analytics for inventory management
• AI-intelligence-based dynamic pricing for businesses and hotels  
• AI-engineered advanced fraud detection techniques 
• AI-powered visual search to search for product images
• Supply Chain Optimization to reduce delivery times and costs 
• AI-powered voice assistant to enable hands-free purchasing process 
• AI-powered content creation and SEO  
• AI-based tools for targeted advertising to increase engagement and conversion rates

If not ecommerce developers, you can consult AI development companies to get your eCommerce store AI-ready.  

2. Voice Commerce will see Significant Growth

With the growing usage of digital voice assistants, the demand for voice commerce will rise dramatically.  

By the end of 2024, almost 8.4 billion digital voice assistants will have been used, and the interesting thing is that this number exceeds the world population. 

Earlier, Voice assistant tools such as Amazon’s Alexa and Apple’s Siri were used to retrieve information from the internet or control IoT-driven household appliances, including security systems. 

However, with the integration of voice assistants into mobile phones, tablets, or smart speakers, these tools have added another feather to their cap: helping users search and purchase products without touching the screen. Integrating voice assistants into several devices led to the birth of voice commerce, also called Conversational Commerce, Voice-activated Commerce, hands-free shopping, and more.    

All this means ecommerce platforms will have to optimize their sites for this latest eCommerce trendby adding voice-commerce functionalities that make product search and purchase effortless.  

3.  AR Apps Will Attract More Customers  

By the end of 2024, there will be 1.73 billion AR users worldwide.  

The stats are no surprise, given the increase in usage of AR apps to help customers virtually envisage a product, such as clothes or furniture, before the actual purchase is made. This reduces returns and enhances the overall shopping experience. 

So, you can fathom why this ecommerce trend will further gain ground in 2025 among eCommerce users, specifically Gen Z customers - over 90% of Gen Zs prefer AR shopping experiences. 

According to recent data, 61% of customers prefer e-commerce stores with AR apps over those without. Also, 71% of shoppers observed that AR apps would prompt them to shop more often.    

4. Sustainable Practices Will be a Determining Factor 

Sustainable brands are in. Non-sustainable brands are out. 

In other words, non-sustainable brands will have to reconsider their operational practices if they wish to continue their business in the long term.  

I know what you are thinking. Why is there such urgency in adopting sustainable practices for businesses these days? Simply because one in three online shoppers opt for sustainable brands, you never know when the market will tilt the scale further in favor of sustainable brands. 

To give you some context, sustainable practices, a global e-commerce trend, means following green practices that ensure companies reduce their negative environmental impacts. These green commerce best practices cover the entire lifecycle of a product or service from production to delivery and include practices such as:   

• Packaging: Using recyclable or sustainable packaging materials for products 
• Shipping: Considering carbon-neutral shipping options by reducing distances 
• Sourcing: Using responsible sourcing practices
• Labor: Implementing ethical labor practices 
• Energy: Using renewable energy  
• Waste: Reduce waste and minimize carbon footprints

Sustainable practices among businesses is a crucial deciding factor when it comes to making buying decisions among millennials and Gen Z consumers. People of this generation prioritize environmentally and human-friendly brands, which was not the case with older generations.   

To return to the main point, Businesses that focus on environment, social, and governance (ESG) experienced an average of 28% growth, while those that do not grow by 20%.  

5. Direct-to-Consumer (D2C) Business Model Will be Catching Up 

The new d2c ecommerce trend is gaining a foothold in the e-commerce domain. Both startups and established brands have started designing, manufacturing, marketing, selling, and shipping their products themselves without involving intermediaries like Amazon and others.  

Why the shift towards Dtc? D2C allows businesses complete control over branding, pricing, and profit margins and, more importantly, improves and builds customer experience. More than anything, since businesses are in direct contact with their customers, building great customer relationships becomes more manageable and effortless.  

According to a 2024 Statista study, several factors motivate customers to buy from businesses directly. One main reason is better prices, according to 56% of respondents, and the second is free delivery, cited by 49% of digital shoppers.   

So, if you have been pondering this e-commerce trend for some time now, it’s time to start charting it out and take some serious steps.  

6. Blockchain for Increased Security and Transparency  

Security and transparency in transactions are twin-fold concerns in ecommerce. However, when blockchain is integrated into e-commerce, this twin-fold concern can be sorted out effectively. 

According to Statista research, blockchain technology is projected to reach $943 billion by 2032 at a CAGR of 56.1%. The technology is known for revolutionizing digital transactions and supply chain operations. 

Blockchain is used in ecommerce primarily for three purposes:

• Smart Contracts for automating transactions 
• Enhancing transparency in supply chains 
• Tightening Fraud Prevention and Security 

Smart Contracts for Automating Transactions 

The listing, buying, and selling process becomes fully automated by using smart contracts. For instance, once the contract conditions are met between the buyer and the seller, the payment gets automatically transferred to the seller listed on the ecommerce store, reducing the waiting time for payment clearance. 

Second, when used in inventory management systems, smart contracts automate stock updates and reorder processes. 

Third, smart contracts improve supply chain efficiency by offering real-time tracking and verification of goods. 

Enhancing transparency in supply chains  

Allows tracking of product’s journey from raw material sourcing to final delivery to identify inefficiencies and cut down counterfeits, thus ensuring product quality 

Eliminates transaction and processing fees by removing middlemen from the payment process. 

Enhances collaboration among supply chain stakeholders.  

Tightening Fraud Prevention and Security 

The data stored on the Blockchain is irreversible. Simply put, once the translation has taken place, it cannot be altered or deleted and will stay there for eternity. So, if someone tries to change the transaction record to steal money, the original record will remain on the network, making fraud detection effortless. 

Once youimplement this ecommerce trend, with the assistance of Blockchain developers, you won’t have to worry about transparency and security issues. 

7. Social Commerce will witness a Skyrocketing Growth

Social commerce involves selling and buying products on social media platforms. This branch has tremendous potential, with the average person spending at least one and a half hours on social media. Therefore, buyers and sellers will crowd these spaces to sell their wares. 

Not surprisingly, the global social commerce market valued at $1.3 trillion in 2023 is estimated to reach $8.5 trillion by 2030, a CAGR of 26.2%.  

As this trend grows, businesses must formulate social commerce plans to stay competitive.

Among the Social Commerce Platforms, Facebook Live and YouTube Live get the most responses for live shopping, at 55% and 52%. 

Millennials prefer Facebook more than other social platforms. 

8. Subscription Ecommerce will be Picking Up Steam  

The subscription ecommerce trend is catching up as it allows customers to subscribe to websites and apps for repeated delivery of products and services, removing the hassle of browsing through the website again.  Businesses with a good subscription base enjoy regular cash flow and improved customer retention rates. 

The current market size of subscription ecommerce is $330.58 billion, estimated to reach a staggering $2227.63 billion by 2033.

The main types of ecommerce subscriptions include service subscriptions, subscription boxes, digital content subscriptions, and more. 

The growth is attributed to convenience, personalization, time savings, diverse product categories, easy product discovery and exploration, and flexible subscription models, among many others. 

9. Buy Now, Pay Later (BNPL) Models Will Grow 

BNPL—the acronym for Buy Now Pay Later—is an e-commerce trend that allows customers to make split payments over a period of time without any interest.   

According to Statista, there will be an uptake in BNPL services in 2025 fueled by the increasing popularity of ecommerce markets. This alternative payment model's Compound Annual Growth Rate (CAGR) is estimated to be around 9% between 2023 and 2028. The same research found that Gen Z preferred this model more for online shopping over travel and hospitality. 

Online BNPL payment models such as Affirm, Afterpay, Klarna, and PayPal's Pay in 4 are expected to be the norm on ecommerce sites by 2025.   

10. Zero-Party Data Collection Will Rise 

This ecommerce trend was long overdue, given the growing data abuse incidents by businesses worldwide. It would restore customer faith in businesses once again. 

Given how crucial zero-party data collection would be for businesses and customers alike, this trend will likely gain more momentum in the future. 

For the uninitiated, Zero-Party data collection is about the information that customers share voluntarily with businesses—there is no coercion on the business end for additional customer details. Voluntary details include customer preferences, interests, and purchase intentions.    

Brands can collect zero-party data through Surveys, Reviews, Feedback forms, Quizzes,  

Preference centers and Wishlist features.  

11. 5G-Powered Mobile Ecommerce Commerce to Empower Business 

Speed is the game-changer for ecommerce apps these days. These apps are supposed to load in less than 3 seconds. Google data is loud and clear on this.  If not, rest assured traffic will flee from your website, maybe forever, just like people escape from people who ignore/insult them, never to look back again. Point taken? 

So, speed up your apps. Harness the power of 5G. That’s all you have got to do. 5-G-powered ecommerce apps guarantee that your website and apps load faster than you think, automatically translating into a fantastic and frictionless customer shopping experience.

What else can 5-G do for you? It can reduce app crashes and offer real-time product availability, pricing, and review updates. What’s more? The tech is magical as it helps you try on clothes without actually wearing them. Adorn your house with the finest furniture without actually outfitting them - all these to help you figure out what looks best on you and your house. 

If you have started thinking this ecommerce trend is too good to ignore, here are some more benefits you can account for. 5-G tech helps with real-time data updates to help you forecast future customer demands, ensuring you can balance the demand and supply of stock and never overstock or understock.  Plus, they help streamline supply chains.     

Bottomline: Invest in 5g-ready infrastructure and integrate this incredible tech into your sales strategies to ensure traffic and conversions come your way.  

12. Advanced Analytics and Big Data Will Have More Users 

As this ecommerce trend implies, advanced analytics and big data can help businesses track the factors that increase customer churn rates. Once those problematic factors are clearly in sight, solutions can be found by testing and implementing multiple strategies to enhance customer loyalty.  

For context, advanced analytics and big data assist businesses in bifurcating customers based on gender, location, behavior, social media presence, and more. This, in turn, helps businesses design loyalty programs and personalized discounts to improve overall engagement.  

Additionally, it helps predict customer demand to avoid stockout and overstock, track doubtful patterns in transaction data to flag potential fraud attempts, and even make price changes according to competition and other factors.   

13.  Inclusive and Accessible eCommerce Gaining Momentum 

Yes, Inclusive and Accessible E-Commerce. These two terms are being discussed a lot in the digital realm, and rightfully so. They are loaded terms, and they simply mean you must make your website accessible to all, including the blind, hearing impaired, and those suffering from neurological disabilities.  

So, how do you know whether your website is inclusive and accessible? Simply follow the WCAG and ADA guidelines. You can read them and ask your website developers to review them to ensure you meet all the guidelines. 

14. Headless Commerce Finding Favor among Content-led companies 

Headless Commerce is gaining popularity among content-led brands. It empowers them with more flexibility and technological freedom, ensuring a superior customer experience. 

For context, headless commerce separates the website’s front end from the back end. While the front end is mainly a presentation layer that includes text, colors, styles, images, buttons, and more, the back end is exclusively about functionality such as pricing, infrastructure, security, checkout, and more.    

The front end and the back end are connected by powerful APIs, allowing ecommerce businesses to tweak and tinker with their front-end solutions without impacting backend commerce functionality. 

This allows businesses to flex their tech muscle and optimize customer experience through multiple storefronts.  Plus, they can revise the website's web copy and images and extend their experience to channels such as IOT devices, mobile apps, and more without disrupting the front end. Long story short, you can create/ modify ecommerce experiences for customers whenever needed, thus offering tailored experiences to customers across digital channels.    

Wrapping up

These 14 ecommerce trends 2025 functionalities are crucial for any ecommerce business if they wish to stay in business for long. Start small if you think adapting these trends will soon put you out of budget. Adapt one trend at a time and see what difference it makes to your business. Take the help of leading ecommerce development companies in 2025 to help you decipher the potential trends that can help your business grow.