Let Us Tell You Why SEO and Social Media Go Hand in Hand!

Local Search Engine Optimization is trending these days. And so is social media marketing. But only skilled and talented digital marketers know that these go hand in hand. While social media does not directly impact Search Engine Optimization, the likes, comments, and shares help boost it up. The traditional method of SEO falls under marketing, and Social Media falls under the umbrella of PR. But no more that is true. SEO and Social Media affect each other and help each other, big time.

Here are the 10 reasons why social media and SEO go hand in hand with each other:

Meaningful Interactions
You do not get immediate results when you track the website traffic. On the other hand, you can get immediate results on social media by the reaction people show to your post or video. Hence, the meaningful interactions and constructive feedback on social media platforms will help you improve on an immediate basis, and you do not have to wait for three months to figure out what is working for you and what is not. The comments, likes, and shares you get with social media also allow you to quickly gauge the effectiveness of specific keywords and phrases, including geography-based keywords designed to attract local consumers.

Better Integration
SEO and social media are co-dependent. Google and other search engines have become more intelligent than before. When they send their crawlers out there, they make sure that messages spread by your brand are uniform and plagiarism free. When they look through the sites to gather the data, they look at how much and what kind of interactions are going on everywhere your brand is present. Hence, it is necessary to maintain the uniformity of the message and the amount of content out there, including on social network platforms. Also, another thing to remember is that while answering the comments or feedback, make sure it does not waiver on different platforms and is the same throughout all the platforms.

Getting Message to the Audience Quicker
When you are associated with a campaign of some kind like SAVE WATER or GO GREEN, or if you are planning to launch a whole new range of products, you'll reach a larger audience if you make sure the interest of your marketing team and PR team are aligned across all Web-based and social platforms. Social media is especially effective when it comes to getting messages out since information can easily be shared with the masses. At the same time, similar things on a website will make Google crawlers' work easy to tag as genuine and original.

Facts and Metrics
Facts, figures, and metrics matter a lot with SEO ranking. If your website isn't visible on the first page, you are doing something wrong, and it is time to turn the tables. The worst-case scenario regarding SEO is to be lulled into a false sense of serenity by only looking at your web traffic. You must not do that and track how your social sites are doing as well because they contribute a lot to your brand’s SEO. By monitoring all stats together, you'll get a better idea of how the customers find out about your business (what sources, mediums, etc.) and what actions they are taking. It will give you the exact and better idea as to where you need to channel your SEO efforts and which areas should be left alone because they are not profitable. At the end of the day, the digital marketer with the best data wins. It's about quantity along with quality.

Have Your Eyes on Competitors
These days everyone is keeping an eye on their competitors. With careful investigation, you can determine what audiences they are going after or who they consider their potential audience. Also, you might be able to learn about the methods they are using to reach them. Finding their weaknesses to beat them at their own game is perfectly alright. It does not just give you the edge to crush them but also teaches you whatever they are ignoring by adjusting your SEO techniques a little. Find creative and effective ways to direct the flow of traffic back to your website via your social platforms.

Link Building
With phrases and keywords, and hashtags, link building can be a productive task. When you insert long and short–tail keywords, it links, building more efficiency and sharability. However, it is not easy as it looks. It involves a lot of trial and error, which needs to be done to identify what will help links become more robust and what kind of content the public is getting attracted to. Social Media creatives in the form of images or videos need to have Alt+Tag, which will boost the website's rank if it is linked to it.

Effective Content Creation
Content is an essential part of digital marketing and everything related to SEO. It is specifically crucial when you are targeting local audiences. It includes collecting target demo data and identifying key topics according to your desired and potential audience segment. But thanks to your luck, there is plenty of fish in the sea. Tons of Web and social analytics tools are available for you to use to get very detailed info on who's viewing your content. Try to adopt a monthly SEO plan to ensure that whatever you're displaying and posting is conducive to link building.

Developing Strong Relationships
Be it building relationships with your audience or the influencers on social media. All the active social media users are your target audience irrespective of age, gender, etc. When the content is created with carefully selected keywords and phrases, you can catch the eye of some key influencers. Most of them are actively looking for engaging content that fits in with their audience.

Work upon Negative Reviews
Regarding reviews – good and bad together, make the best. Negative Reviews are part of a promotion. A brand with positive reviews is considered fake, and people do not trust those websites. Hence, when someone posts a negative review (which at times are just like positive ones – Fake), you can take your time in replying to them. Especially ones that may not be legitimate but should be answered with a carefully worded response. With the social media presence, you need not wait for the days to respond to those responses. You can quickly develop a damage control response, act promptly and swiftly to minimize any damage to your search engine rankings, show a personal interest in resolving issues, and avoid an escalation that could hinder future SEO efforts.

Build the Brand
When you include social media in putting SEO efforts, it shows. You will have better chances at developing your brand and building its recognition by incorporating strategic keywords, along with adding backlinks that link back to your site in anything you do socially, from posting how-to videos on YouTube to tweeting regularly as social posts. Social media coupled with SEO can prove the legitimacy of your brand, eventually increasing outreach success and improving your online reputation. There are a few arguments that say the best social media managers are completely automating their efforts. However, this is not true because automation only works for so long. Human creativity and touch are required to improve the content and attract the audience.

Wrapping Up:

If you want the overall transformation of your brand, then hire an expert team who will not just take care of your SEO and your social media. Now that you know how they go hand in hand, make sure to associate with the digital marketing company that can provide you with both services. If one company takes care of all your needs, then they will be able to strategize it correctly for your company and your brand. They will be able to allocate the correct amount of time and effort, and energy to your brand.