How to Leverage Your Web Design for a Successful Content Marketing Campaign?

Digital marketing is a reliable and effective way to promote a business's services and products. The digital marketing market is thriving with the exponential rise in internet and smartphone users.

Digital marketing is a broad field and is made up of many components that together contribute to the overall success of any digital marketing campaign. In this post, we'll discuss one such element of digital marketing that is highly effective and popular among digital marketing companies and marketers. 

We will discuss content marketing, a popular and essential component of every rightly curated marketing campaign. Let's move forward and get a brief insight into content marketing and tricks to strengthen it. 

What Exactly Is Content Marketing?

Content marketing is one of the oldest and most efficient digital marketing methods. According to Hubspot, almost 82% of marketers invest in content marketing. 

The period of 2022-2026 is anticipated to be the most beneficial for the global content marketing market as its size is expected to grow by a whopping 487.24 billion dollars with a CAGR of 38%. The countries with the highest digital marketing demand and market size are the US, India, Japan, China, and Germany.

Content marketing involves the creation of different types of content relevant to the business and its distribution. The content can be anything from blogs, emails, and newsletters, to social media posts. 

The main agenda behind this type of marketing is not limited to writing content praising your business and boasting about its products and services. The objective is to attract leads by providing helpful information on a wide range of things that relate to your business through your content. This will attract more users to your service and website, thus creating new leads and potential customers. 

Now let's move forward and learn about some of the top techniques or strategies that help shape a successful content marketing campaign. 

4 Tricks to Empower Your Content Marketing Campaign Using Web Design

Multiple factors contribute to the overall success of your content marketing campaign. One of the key parameters on which the fate of your content marketing highly depends is web design. Let's move forward and learn how a unique and well-designed web design, along with other aspects, can help you create a more robust marketing campaign.

#1 Invest in an Inclusive Web Design

A website is one of the critical tools digital marketers use to promote their products, services, and the entire brand. Now moving towards our main topic, content marketing, how exactly does the type and quality of a web design impact content marketing? 

The answer is that the whole digital marketing campaign revolves around the brand website. In all of the campaigns, the brand website is introduced as the means for the audience to connect with the brand, explore its services and products, and the entire showcase. 

The quality of the website depends on the web design to a large extent. The type of audience you attract depends highly on your web design. Generally, due to monetary concerns, web designers often ignore people with disabilities such as visual impairment and their needs. This ends up creating a website that only fits the needs of limited audiences. 

A web design to be fit for visually impaired people needs to be screen-reader compatible. Hence your web design must be appropriate for screen readers. 

How to Make Your Content Screen Reader Compatible?

Any content to be screen-reader accessible should be well-structured; some features of a well-structured article are mentioned below.

• A well-structured content has properly marked headings and subheadings (H1, H2, H3, etc.). This helps screen-readers comprehend the article and its main points better. 
• Alt text with every image is more crucial for informative infographics. These texts will help screen readers better explain the idea to visually impaired users. 
• Label form fields properly to make it easier for screen-reader users to understand what needs to be filled in those forms. For example, if a user needs to enter the date of birth in dd/mm/yyyy format, label the form field as "enter DOB in the dd/mm/yyyy."

Suggested Reading: How Can Web Design Make or Break Your Digital Marketing Campaign

#2 Practice Smart Blogging 

Blogging is a crucial means of content marketing where a brand's website produces quality blogs to attract audiences. These blogs can be technical or non-technical, depending on the business genre.

Almost every business is investing in blogging today as a part of their content marketing strategy, which has led to higher competition. In this scenario, content creators must create unique and quality blogs that stand out in all parameters for their blogs to play well and achieve better SERP rankings. 

A quality blog has various definitions. A quality blog is not too long, which may start to bore readers, and not be too short so that it fails to provide adequate knowledge. According to Ahrefs, the relation between the word count of a blog and the organic traffic it generates for up to 2000 words is moderately positive. But this relation becomes relatively negative once the word count crosses the 2000 words threshold, leading to lower traffic. 

Similarly, the number of images a blog has also affects the traffic it might attract. Another research showed that those bloggers who use more than seven images per blog are 2.3 times more likely to report better results. In this manner, many aspects contribute to creating a quality blog, such as market research, reading time, screen reader-friendly content structure, etc. The infographic attached below shows some qualities of a well-structured blog. 

#3 Invest in Responsive Web Design 

From the above discussion, it's much clear that blogging is a crucial part of any content marketing campaign. Usually, businesses leverage blogging by adding blogs to their website. As I already mentioned, most digital marketing campaigns revolve around websites. Hence web designs hold the key to the website's overall user experience, look, and user interface. 

In order to provide the best reading experience and make knowledge easier to garner, your web design must be responsive. Responsive web design will ensure that the blog appears the same on every device, regardless of size and operating system.

This way, responsive web designs provide a consistent reading experience to the blog readers and hence help them to comprehend and extract knowledge easily. On the other hand, non-responsive web designs provide inconsistent UI/UX leading to poor user experience and, thus, adverse effects on SEO. 

Suggested Reading: Key Reasons Your Website Must Have Responsive Web Design 

#4 Devise Well-Targeted Short-Term Plans

In order to ensure that content used in your content marketing campaign is always up-to-date with the latest trends, it is essential to keep changing your strategy periodically and, more important, focus on short-term campaigns. 

The market demand for certain services and products keeps fluctuating based on the period of the year, weather, and other factors. Hence your campaign needs to be focused on those services and products of your brand that match the current demand and therefore have the chance of selling faster.

Summing up, we can say that rather than long-term plans, content managers should focus on short-term goals that can show immediate results leading to better profits and sales for the business. 

A Brief Overview of Digital Marketing and Its Elements 

Digital marketing is a broad field and comprises many elements that work together with a shared goal of bringing more leads for the business and improving its visibility and business reputation. 

Websites are one of the key tools for any digital marketing campaign, as most of the business's advertising is done using a website as the medium. Revolving around websites, a digital marketing campaign consists of various sub-operations, which can also be called elements of the digital marketing campaign. Content marketing, the key focus of this blog, is one such sub-operations or, say, elements of a digital marketing campaign.

The image attached below showcases other major elements of digital marketing. 

Wrapping Up

Digital marketing is a widespread and flourishing market in which every business and organization, be it small or large, is significantly investing. This post discussed content marketing, one of the most crucial components of any digital marketing campaign. We discussed some of the key practices marketers should practice to improve their content presentation in a way that helps businesses attract quality leads. 

We also learned how a unique and robust web design contributes to the success of content marketing and the overall digital marketing campaign. The abovementioned practices should be practiced diligently and known to all content curators and digital marketers.