Busting the Top 8 Digital Marketing Myths

Marketing is crucial for every business that wants to survive in the competitive market. Over the decade, marketing has almost moved to digital. Digital marketing trends keep changing very rapidly. It is difficult for businesses to differentiate the proper digital marketing practices from the wrong when they don’t have the time to experiment and learn. Due to this, some businesses keep making digital marketing mistakes that cost them heavily in terms of time, resources, and RoI. 

You would have read a lot about what to do in your digital marketing campaign. However, it is equally important to understand what not to do for success in digital marketing. To help you identify the proper practices in digital marketing, this blog busts the myths around digital marketing.

Myths in Digital Marketing

It is a competitive market; the desire to win the survival race has led businesses to try almost all possible digital marketing practices. However, digital marketing is a vast domain and offers several practices that can change the fate of your business. 

Over the years, new and better practices have also emerged in digital marketing. Moreover, the older ones are still being used. However, businesses must understand that not every DM practice is relevant to their business or matches their needs. To succeed, one must be cautious of overdoing. So, please select the best practices, not based on what others are doing but considering the need and outcomes we expect for our business. 

What are these best practices? To answer this question, we must identify the myths around digital marketing that prevent us from eliminating outdated or useless practices. So, here are the most popular DM myths businesses must counter to make their DM successful.   

Use All Channels of Social Media      

Social media marketing is a crucial aspect of digital marketing nowadays when most customers are on one or multiple social media platforms. This does not mean businesses should blindly start using all social media channels to promote their products and services. It is a myth that using all possible social media channels will bring you better RoI and increased conversions. 

So, how do you select the right channels?

Selecting the Right Social Media Platform

Based on your social media campaign’s achievements, you must evaluate the best channels for your needs and focus on these channels for the best results. Focus on those SM platforms where most of your target audience exists. You can completely ignore those platforms not catering to your audience to concentrate your money and efforts on the relevant channels.

Send Emails Everyday

Email marketing is one of the oldest digital marketing practices. There is no doubt that we still require email marketing to reach those customers who are not found on social media or elsewhere. There are many merits of email marketing but doing email marketing right is essential for the best results. 

How to do email marketing right?

Optimize the Frequency of Mails

Businesses must avoid getting into the trap of the myth that sending emails to the customer every day can boost engagement or conversions. In fact, no customer wants to receive your emails every day and at odd times.

It is essential to analyze and find the optimum frequency and timing of sending emails to the customer. Big data analytics companies help you evaluate the best times based on your business, customer segments, etc.

Call-to-Action

Apart from the above, the content of emails should be designed to convert readers into customers. You lose a conversion if the email recipient is interested in your business but cannot find how to go further. The content of your mail should thus be precise and have an explicit call to action inciting an action.     

Generate Excessive Content

Content marketing is a must for the success of any business as it is through the content that you can receive attention from your users and search engines. However, many businesses generate and publish excessive and useless content following the popular myth that digital marketing is almost wholly content. As a result, search engines have now started penalizing such content making their content marketing efforts futile. 

So, how do we prevent overdoing content marketing? 

Purposeful Content

Content generated by your business for user engagement, SEO, or conversion should not be excessive. It has to be focused on your business goals. If your goal is to achieve more domain authority for your website, content has to be written accordingly. If the purpose of your content is to market your products and services, the content should convey everything the user must know about your product. In summary, the content that your business generates should be purposeful!

Accurate and Precise Content

Content should be accurate and precise as it carries the reputation of your business. Your content should be relevant to invite the audience you are targeting, and it should be engaging to keep your audience attached to your brand. Excessive, lengthy, and out-of-context content only invites irrelevant viewership, which will never convert for your business.  

Differentiate Business Content from Creative Stories

In the pursuit of being different from the others, many businesses hire content writers who lack the maturity essential for writing business content. As a result, they produce content that the writer would term novel or creative but contains slang or complex words and excessively complicated language. Such practices should be strongly avoided. Business content must be simple to understand, unoffensive in its tone and language, and must respect the target audience by avoiding bad or erroneous language. 

The concept is simple, we are writing for our audience, and in business communication, it is important to convey our concept with the minimum possible words and with the best accuracy. If you do that, your content will invite better engagement and conversion. Your customers are not just leisure readers coming to your site for fun or entertainment. They should come to your site looking for the products or services they need and those that you can provide.  

Over Search Engine Optimization 

Over the years, smart businesses have realized that optimization should not go overboard; it invites penalties from the search engine. However, influenced by the myth that using all possible optimization tactics can help them achieve a rank on search engine pages, many businesses keep optimizing randomly and blindly. From natural content to search engine optimized content and back to natural content - this has been the pattern of the progress of SEO from a decade ago to now. 

Avoid Bad SEO Practices

Excess of everything is bad! No matter how old this phrase is, it continues to teach us that we must avoid search engine penalties by following the right SEO practices. We should avoid keyword stuffing, bad hyperlinking, excessive links, complex language, etc. The more naturally a business communicates to its audience, its search engine reputation will improve. After the increased use of voice search, natural language is a prominent aspect of even search engine algorithms, so we must focus on this.     

More Traffic Means More Conversions

A very popular myth in digital marketing is that more traffic on your site means more conversions. Businesses are focussing too much on website traffic! 

So, which traffic really matters?  

Targetted Audience

While DM tactics can get you more traffic, conversions are possible only with the right traffic from the sources your business intends to target and from those who are interested in your business. The best analytics services providers will help your business differentiate between traffic and relevant traffic and help you identify where you can focus your efforts. Also, the right DM practices help you eliminate the possibility of getting traffic from sources that will not convert into business for you.

You can generate better data with only relevant traffic sources and focused leads. Your digital marketing efforts will not go fruitless when you have the right data and leads.  

Reviews Don’t Matter   

Many businesses underestimate the role of reviews in digital marketing. They don’t consider gathering reviews integral to their digital marketing campaign. It is a myth that gathering reviews or sharing the same is not important for your business. It is a bigger myth that reviews do not form a part of digital marketing for businesses. 

So, how do reviews matter? 

Proving Your Capability to Prospective Customers 

Apparently, businesses that gather reviews and use negative reviews for improvement to achieve success. Also, the best marketing is possible by posting the best reviews and customer testimonials on platforms where your prospective customers are trying to look for you.  

Businesses must collect reviews from their customer through all possible channels like social media, email, personal interactions, etc. And they should encourage their satisfied customers to share such reviews on popular research and review platforms such as GoodFirms. Though indirect, this is a form of marketing that appeals most to prospective customers who develop confidence in your products or services.   

Results Are Immediate 

So many businesses looking for success in digital marketing expect their digital marketing service provider to give them immediate results. Marketing is a long-term and ongoing process. It takes time for DM initiatives to bear fruit. 

Evaluate and Modify

The top digital marketing agencies will ensure that you achieve the best return on investment through them. However, businesses should give enough time and resources to DM campaigns and keep modifying the campaigns based on regular analysis of their effectiveness.  

Excessive Backlinks Increase Visibility 

Backlinking has been a common digital marketing practice for a long time. After the Google algorithm updates of the last few years, “too much backlinking boosts DM,” has become a myth. 

So, should we stop backlinking? No!

Make Effective Backlinks 

Bad links are penalized. For example, the same link repeated multiple times in the same write-up, links on low-quality sites, irrelevant links to your cause, and PR links can cost you heavily.   

Generate high-quality and relevant links that appeal to the users as much as to Google. This will help you prevent Google’s backlink penalty.

Best Digital Marketing Practices 

Wrapping Up!

Effective digital marketing can change the fate of your business. Some myths in digital marketing have been prevailing for a long time and hindering the success of your DM campaigns. We have listed these myths here so you can avoid them and remove these bottlenecks from your DM campaigns.

Following the best practices in digital marketing will help you achieve success. If digital marketing still confuses you and keeps you unsure of how to do it, leave it to the professional digital marketing experts who will take your business to new heights!