Versa Research is a boutique research firm that gathers data on market, marketing, society and consumer trends; turning this data into insights to provide Micro Small & Medium Enterprises (MSMEs) with hindsight and foresight that will aid in better decision making. By using numbers (surveys, polls, experiments), voices of people (observations, mystery shopping, in-depth interviews, focus groups), and neuromarketing (eye-tracking, facial coding), we outline patterns, trends and associations, thereby able to understand markets, societies and consumers better. ... Read more
With well over 100,000 firms offering web development, digital marketing, IT consulting, and business development services, we know how challenging it can be to find the right agency for your web development needs. We simply serve better than the rest.
As development consultants, we have in the last eleven years provided project management consultancy services in expert research, business strategy, agriculture, human and economic development, public policy, governance, public financial management, development financing, non-profit management, monitoring and evaluation, sustainable systems, communications, ICT, project management for public, private and non-profit sectors for clients. We ensure that all our clients get the solution that they need the way they want it, and we maintain discreet cooperation with client privacy if needed. ... Read more
CloudBox is a leading digital transformation technology company enabling clients to harness the full potential and adaptability of the Cloud. Our expertise lies in providing comprehensive services related to AWS, Azure, Google Cloud, and Oracle Cloud to large and medium-sized companies in Nigeria. At CloudBox, we are committed to our mission of becoming the trusted and reliable cloud partner for businesses of all sizes. We take pride in providing customized and comprehensive cloud solutions that cater to the specific needs and objectives of each of our clients. ... Read more
Communication and Marketing Research Group Limited (CMRG) is an independent and a full service agency with strong professional competence in marketing, social and opinion research. It was incorporated in April, 2000 and has established a reputation as one of the fastest growing marketing/social research agencies in Nigeria. At both qualitative and quantitative levels, CMRG has satisfactorily handled a wide range of research projects across sectors: fast moving consumer goods, telecommunications, health, commodities and agro-businesses. ... Read more
AFRICA'S LEADING INDEPENDENT INSIGHT CONSULTANCY Pierrine Consulting is a marketing research & strategy firm with a strong focus on helping clients in key verticals invent the future; whether it’s for business or society. Our team possesses extensive in-market expertise in driving growth for leading firms in food and beverage, beauty manufacturing and financial services. In addition to inventing the future of business, Pierrine has a strong focus on future-proofing societies. Our work with leading NGOs drives development studies that solve big issues and will facilitate better lives for all people. Understanding the African Consumer Landscape: Africa presents a dynamic and rapidly evolving market landscape. Consumer preferences, behaviours, and purchasing power are constantly shifting, influenced by factors like urbanization, technological advancements, and changing socio-economic realities. At Pierinne Consulting, we recognize the importance of market segmentation to effectively target these diverse consumer groups. We utilize sophisticated research techniques to identify distinct consumer segments based on demographics, attitudes, and purchasing habits. This allows our clients to tailor their marketing strategies and product offerings to resonate with specific consumer groups, maximizing their reach and impact. Beyond Market Segmentation: Tailored Research Solutions Our research expertise extends beyond market segmentation. We offer a wide range of services to cater to the specific needs of our clients, including: Qualitative Research: Through in-depth interviews, focus groups, and ethnography, we uncover the motivations, opinions, and cultural nuances that influence consumer behaviour. Quantitative Research: We utilize surveys, polls, and other statistical methods to gather large-scale data and identify trends, preferences, and market potential. Development Studies: We provide valuable insights into the social and economic landscape of African countries, helping businesses understand the broader context in which they operate. Social Research: We research social issues and trends impacting African communities, enabling businesses to develop socially responsible strategies and contribute to positive change. Industry-Specific Expertise: Pierinne Consulting boasts a team of experienced researchers with a deep understanding of various African industries. We have extensive experience in sectors such as: Beauty: Uncover the latest beauty trends, consumer preferences for specific products, and the evolving competitive landscape. Finance: Gain insights into financial literacy, savings patterns, and the adoption of financial technology solutions within African markets. Food & Beverage: Identify emerging food trends, consumer preferences for local and international brands, and the growing demand for healthy and sustainable food options. The Power of Data-Driven Decisions: In today’s competitive landscape, data-driven decision-making is paramount. By partnering with Pierinne Consulting, you gain access to reliable and actionable market research insights. Our research reports provide a clear picture of African markets, empowering you to: Develop targeted marketing campaigns: Reach the right audience with the right message, maximizing your marketing ROI. Navigate complex markets: Identify opportunities and mitigate risks associated with entering new African markets. Optimize product development: Design and launch products that cater to the specific needs and preferences of African consumers. Build a sustainable competitive advantage: Stay ahead of the curve by capitalizing on emerging trends and anticipating future market shifts. ... Read more